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The Top 8 Creativity Books of 2022


2022 has been an amazing year for books of all kinds, and creativity books are no exception. And yet with so many great titles, where do you start?

At the Next Big Idea Club, we crunched the numbers to identify the creativity books that were loved most by our tens of thousands of app users. (Our curators Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant only pick each season’s two official selections.) So if you’re ready to help your creativity flourish in 2023, check out the eight books (and Book Bites) below.

Radical Curiosity: Questioning Commonly Held Beliefs to Imagine Flourishing Futures By Seth Goldenberg

8. Radical Curiosity: Questioning Commonly Held Beliefs to Imagine Flourishing Futures

By Seth Goldenberg

Blending philosophy, business strategy, cultural criticism, and fascinating case studies, Radical Curiosity is a new way of solving our most complex problems—one focused not on technology or science but on the power of human inquiry. Listen to our Book Bite summary, read by author Seth Goldenberg, in the Next Big Idea App

How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold By Maria Brito

7. How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

By Maria Brito

This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs accessible and actionable, to help you to take the power of your ideas to the next level. Listen to our Book Bite summary, read by author Maria Brito, in the Next Big Idea App

Fixed.: How to Perfect the Fine Art of Problem Solving By Amy E. Herman

6. Fixed.: How to Perfect the Fine Art of Problem Solving

By Amy E. Herman

Offering a powerful paradigm shift for finding solutions, Fixed. teaches us to see things differently, using art to challenge our default thinking and open up possibilities otherwise overlooked. Listen to our Book Bite summary, read by author Amy E. Herman, in the Next Big Idea App

Emotion By Design: Creative Leadership Lessons from a Life at Nike By Greg Hoffman

5. Emotion by Design: Creative Leadership Lessons from a Life at Nike

By Greg Hoffman

A former Nike Chief Marketing Officer shares his philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. Listen to our Book Bite summary, read by author Greg Hoffman, in the Next Big Idea App

The Eye Test: A Case for Human Creativity in the Age of Analytics By Chris Jones

4. The Eye Test: A Case for Human Creativity in the Age of Analytics

By Chris Jones

In a world increasingly ruled by numbers and algorithms, an award-winning journalist makes a compelling case for a more personal approach to analytical thinking​.​ Listen to our Book Bite summary, read by author Chris Jones, in the Next Big Idea App

Emotional: How Feelings Shape Our Thinking By Leonard Mlodinow

3. Emotional: How Feelings Shape Our Thinking

By Leonard Mlodinow

We’ve all been told that thinking rationally is the key to success. But at the cutting edge of science, researchers are discovering that feeling is every bit as important as thinking. Listen to our Book Bite summary, read by author Leonard Mlodinow, in the Next Big Idea App

Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte

2. Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential

By Tiago Forte

A revolutionary approach to enhancing productivity, creating flow, and vastly increasing your ability to capture, remember, and benefit from the unprecedented amount of information all around us. Listen to our Book Bite summary, read by author Tiago Forte, in the Next Big Idea App

The Science of Stuck: Breaking Through Inertia to Find Your Path Forward By Britt Frank

1. The Science of Stuck: Breaking Through Inertia to Find Your Path Forward

By Britt Frank

Bringing together research-backed solutions and empowering personal stories, this book is a hands-on road map for moving forward with purpose, confidence, and the freedom to become who you’re truly meant to be. Listen to our Book Bite summary, read by author Britt Frank, in the Next Big Idea App

To enjoy Book Bites from anywhere, download the Next Big Idea app today:

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