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New Research from ProSites: 2023 Dental Marketing Trends


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The response from the dental community has been so amazing to see. We started with just 110 responses for our 2022 report and have already received responses from over 1,700 practices for next year’s report.

ProSites, a national leader in dental practice marketing, communication, and efficiency software has just announced that research is currently underway for its 2023 State of Dental Marketing Report. The ProSites State of Dental Marketing Report was launched in 2022 to better understand the current state of the dental industry and the residual impacts of the COVID-19 pandemic on practices across the country.

DO YOU WORK IN THE DENTAL INDUSTRY? PARTICIPATE IN THE STUDY.

With patients increasingly turning online to find and research healthcare providers, the 2022 report found that dental practices were following suit, to great success. Even in the midst of a global pandemic, mandatory closures, and patient safety concerns, ProSites found that:

  • 31% of respondents reported annual practice revenue of over $1,000,000 in 2021.
  • Online marketing techniques were consistently ranked as most important for practices heading into 2022.
  • Dental marketing budgets hit an all-time high in 2021, with 20% of respondents indicating they planned to increase marketing spend even further in 2022.


ACCESS THE COMPLETE STUDY HERE.

“We wanted to understand how practices were catering to digital consumers, as well as how those consumers were responding,” said Luke Wilson, Chief Revenue Officer at ProSites. “The State of Dental Marketing Report allowed us to compare the strategies of top performing practices with the sample as a whole to let the data show very clearly what was working and what wasn’t.”

Research for the ProSites 2023 State of Dental Marketing Report is open throughout November 2022, with the full report set to air in early 2023.

“The response from the dental community has been so amazing to see,” said Tiffany Isbell, VP of Brand & Content Marketing at ProSites. “We started with just 110 responses for our 2022 report and have already received responses from over 1,700 practices for next year’s report.”

PARTICIPATE IN THE 2023 STATE OF DENTAL MARKETING REPORT.

ProSites invites any members of the dental community to participate in the research for the 2023 State of Dental Marketing Report. The company’s vision is for this annual research project to serve as a guiding light for practices to stay competitive and up to date with the latest dental marketing trends through insights from their peers across the country.

TAKE THE SURVEY.

About ProSites 

ProSites delivers innovative website design and digital marketing solutions to help dental and medical professionals build patient trust and improve patient care. The ProSites comprehensive suite of solutions includes ready-to-go and custom website design, search engine marketing, social media management, automated patient communications, and pay-per-click services. ProSites is trusted by over 7,500 dental practices and endorsed by 15 state dental associations. Learn more about ProSites by visiting https://www.ProSites.com or calling (888) 932-3644.

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