SEO

Chicago Legal Marketing Firm BSP Legal Marketing Discuss the Importance of SEO in Law Firm Marketing

July 15, 2022

Chicago legal marketing firm BSP Legal Marketing releases a new article (https://bsplegalmarketing.com/law-firm-marketing-seo-chicago-il/) explaining the importance of SEO in firm Marketing. Viktoria Altman, the founder of the marketing firm mentions that the competition between attorneys in Chicago can be intense. Expanding a lawyer’s practice means that they need to give their law firm more exposure.

“In today’s technology-driven society, a lot of this exposure will come via a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage,” the article from the Chicago legal marketing firm says.

Viktoria Altman from the marketing firm adds that according to the National Law Review, 96 percent of people who are seeking legal advice will most likely use a search engine. 74 percent of that number will be moving on to a firm’s website for additional action. A good solid search engine optimization will help propel a lawyer’s potential clients towards the website.

Search engine optimization refers to a series of highly technical digital methods that will allow a search engine to find an individual’s business. The search engine will then comprehend the location and the relevance of the business to its users. User relevance is the number one factor in how Google will rank the website.

SEO is a technique with long-term aims in mind. It builds on itself and enables potential clients for a law firm through online search. A good legal search engine optimization marketing can help steer more clients to a law firm’s doors, something paid advertising may not be able to do.

“Most attorneys understand paid law firm marketing. Before the explosion of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising. In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals,” Ms. Altman adds.

BSP Legal Marketing has a team of professionals who may be able to help a client boost their law firm’s online presence. It is important to seek the help of an experienced legal marketing firm no matter if a lawyer is just starting out.

About BSP Legal Marketing

BSP Legal Marketing is a full-service internet marketing company devoted to serving top Chicago area law firms. They know, understand, and love legal SEO. And more importantly, their results speak for themselves. For a case study or to speak with a customer, contact them today (929) 470-0626.